market analysis
of franchising in 2016
market analysis
of franchising in 2016
The franchise model of doing business is quite reasonably considered to be the most reliable business model.
As a result of the survey it was found that in Ukraine in 2016 461 companies were selling franchises. 63% of these franchises belonged to Ukrainian companies operating in the market for more than 3 years. The number of franchise companies decreased, compared to 2015 (565 companies), which indicates the withdrawal of small and “fake” franchises from the market and the stability of large companies.
In 2016, franchises of Ukrainian origin continued to lead among all franchise companies in the Ukrainian market (63%).
The results of commercial activity in 2016 demonstrate the stability of franchise retail operators.
Competition between Ukrainian and foreign retailers has increased, as has demand for alternative, cheaper resources. However, the increase in the number of respondents reporting higher incomes in 2016, compared to 2015 (71% in 2016 vs. 45% in 2015), indicates a gradual stabilization of the situation and the market economy as a whole.
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